About Flow Aerodynamics

Sleeker, smarter on-bike storage for fuel and tools. Designed to give you the edge.

Flow Aerodynamics was founded over eight years ago as FlowCell by Dr Mark Tallon. Mark is owner of the Legal Products Group Ltd, a company providing legal services to the food and cosmetics industry. This includes many sports nutrition brands. Mark is a keen AG athlete.

Matt Emmerson is co-owner and investor in Flow Aerodynamics. Matt owns Emmerson Marketing, a full-service marketing, advertising and communications agency, specialising is sports marketing.

We are dedicated to revolutionising the way athletes fuel and hydrate during their most demanding performances.

Our cutting-edge products are meticulously engineered to enhance aerodynamics and optimise efficiency —ensuring cyclists and triathletes can push their limits with confidence.

By combining advanced materials, innovative design, and a deep understanding of athletic needs, our mission is to empower athletes to achieve peak performance, mile after mile.

Thank you for being a part of our journey. We look forward to continuing to support your endurance pursuits with our cutting-edge nutrition, hydration and tool storage solutions.